Tolson Center Website

A Community Hub IRL and Online

Following the completion of the brand build, and in conjunction with the opening of a new state of the art facility, the Tolson Center for Community Excellence was in need of an online presence that would match their beautiful new building and speak to the broader community about all the exciting programs and events coming to the new center.

Services

Strategy
Persona Development
Custom Back End Development
Web Design
Photography
Videography

CLIENT

The Tolson Center for Community Excellence

CLIENT

Tolson Center

Services

Strategy
Persona Development
Custom Back End Development
Web Design
Photography
Videography

Remembering the Past, Looking to the Future

Prior to the construction of the new state-of-the-art facility, we gathered the thoughts, reflection and aspirations on what the Tolson Center means to the community. This important contextual information aided in the planning process and served as an important marketing piece prior to the building construction.

Homepage

The homepage provides a welcome and quick over of the different areas of emphasis for programs.

Goals

The goal of the new website was to be an authentic digital representation of the Tolson experience, specifically with branded written content, photography, and video. In order to accomplish this, we worked with staff and leadership in developing user personas to clearly define pathways for engagement.

Tolson Center Photo Gallery

“

The experience with Lightbox has been wonderful. The team is extremely creative, thorough, and passionate not only about the work they do, but the organization or partner they are working with. Materials such as brand guides, websites, annual reports, and social media content are designed and implemented well. Thank you for assisting a brand new organization in building its brand.

Breanna Allen, Executive Director

Outcomes

The completion of the website coinciding with the grand opening helped to capitalize on enthusiasm and the Tolson Center membership numbers have been steadily growing over the past year. There has been tremendous staff and program growth and the new website has effectively facilitated the dissemination of information, increasing efficiency and the digital footprint for the Tolson Center.